Most of our clients sell something you can hold. We start with the thing itself, a jar, a box, a sweater, and design outwards from there until the shelf, the bag and the website all feel like the same warm idea.
small studio, soft edges
We make brands people want to hug.
Identity, packaging and playful websites for small shops. We sketch by hand, then build it properly.
Lately on the table
- Wool & WanderIdentity and packaging for a yarn shop2026
- Puddle ClubWebsite for a kids' swim school2025
- Ottie BakesLabels, boxes and a very round logo2025